Search Engine Marketing

(SEM) Search Engine Marketing training in Bangalore

Course Duration

Online Training


Student Support



Course Overview

Search Engine Marketing or PPC or SEA is a method of getting your business on the first of the Google, by running the ads on the Google Platform. Your Ads also can be displayed on the Google partnered Platform websites, YouTube, News space and other places. When your advert or published content has to show on the first page top fold of the search engine, then the content relevancy, keyword and landing page determine the result on the first page of the Google Search Engine Result Page.

    • Introduction To Search Engine Marketing
    • Concepts on SEM/PPC/CPC/SEA
    • Google Ads Rank Calculation Methodology
    • Google Ads Auctions
    • How Quality Score Works
    • Benefits of Running Paid Campaigns
    • Google Ads Account Structure
    • Google Ads Account Set-up
    • Keyword Research for Paid Campaign
    • Campaign Structure
    • Types of Campaign
    • Campaign Set-up
    • Billing
    • Manual Vs Automatic
    • Budget Set Up
      Negative Keywords
    • Targetting
    • Remarketing & Retargeting
    • Audience Set-up
    • Hands On Sessions
    • On The Fly Examples
    • Mock Interviews
    • Resume Building
    • Interview Facing Techniques
    • Assignments
    • Online Tests
    • Building Your Own Google ad Account
    • Implementation of Campaigns
    • Internship On Live Projects
    • Adding Budgets
    • 40 Hours Session
    • Theory & Practical Approach
    • Case Study on SEM
    • Live Practical Implementation Of Google Ads
    • Assigments & Analysis
    • Online Or In Class Sessions
    • Hand-outs & Soft Copy Of The Course Material
    • Mathikere, Malleshwaram, Rajajinagar, Jayangar Locations
    • Corporate Training

SEM runs with different campaign types and methodologies:

Introduction to SEM-Search Engine Marketing
Introduction to various online revenue models
Basic understanding of website structure :
Online marketing fundamentals:
PPC Concepts

Bidding and keyword strategies
Search re-targeting and re-marketing
Vital tactics for successful geotargeting
Landing page optimization techniques
The growing importance of content networks
Advanced Google AdWords

About Google AdWords
Google AdWords Editor
Conversion Optimizer and Website Optimizer
Conversion tracking
Introduction to Adwords PPC ( pay per click), Google Adwords setup and tracking code.
PPC( Pay per click ) campaign on facebook
Campaign structuring
Keyword research and identification
Landing page optimization
Ad format and ad copies AdWords policies: Text format, Display format
Campaign Placement and targeting
Campaign Optimization: Geo-targeting, Bid Management, time schedules
Setting automated rule parameters
Targeted ads on Google display network
Dynamic Ads on the search network
Remarketing techniques
Performance monitoring and Campaign